Body language
People always go on about the importance of body language over what is heard in communication. “you know, the 7% rule proved that it’s mainly body language, what you say doesn’t matter” isn’t an unusual thing to hear in lay conversations. Albert Mehrabian published his book ‘Silent Messages’ in 1971 where he described what has become known as ‘the 7% rule’. This was his finding that the actual words spoken only account for 7% of the ‘credibility of communication’, and that 55% of the weight of credibility is given to a speaker’s body language and the further 38% to the tone and music of their voice. This limited research attracted strong criticism and challenge and is now thought to be nonsense. Indeed, Mehrabian himself has published on its inadequacy. However, google searches still show that the original publication with the attractive nomenclature of the ‘7% rule’ gaine...